No matter how you spin it, there’s no denying that Atlanta is at the forefront of hip-hop’s current wave. Recently, T.I. and his crew Hustle Gang dropped their debut compilation We Want Smoke, which you can check out right here. And while you’re no doubt steady digesting that project, is it really possible to have too much of a good thing? After all, Hustle Gang are a formidable bunch of emcees, with a whole slew of quality content for the masses.
Last week, we were pleased to have premiered “Rain,” the latest visuals from Hustle Gang’s Yung Booke. Now, we’re equally thrilled to bring you yet another clip from the Hustle Gang family. This time, it’s RaRa’s banger “Notice It,” which finds the Hustle Gang rapper putting down for his hometown of Atlanta with a double-cup in hand. After coming through on three of the seventeen We Want Smoke tracks, RaRa made quite an impression, and his latest single serves to continue where he left off.
The rapper spends the majority of the clip cruising through his hood in a classic drop top, stopping exclusively to post up on the stairs and sip something with the homies. It’s a good look for the up-and-coming rapper, who no doubt sports a refined taste in transport. If you’re feeling this video, be sure to check out our behind-the-scenes interview with RaRa, in which the rapper talks his come-up, as well as sharing an endearing encounter with a fan. Also, be sure to check out T.I’s The Drip playlist, which was taken over and cultivated by his Hustle Gang cohorts.
What do ya’ll think about the latest project from Hustle Gang? Sound off below, and be sure to support RaRa’s latest visual.